Modern-Day Business Marketing Problems Need Modern-Age Solutions: Let’s Consider Automation in 2025.
Marketing is the heart and soul of every business. No matter how good the products and services may be, if not ‘presented’ well to the ‘right audience’, everything is fruitless. Marketing is the key to present a business and its products and services well to the right audience.
However, over the times with rapid growth in the digital transformation, the modern-day business marketing has evolved as ‘digital marketing’. The old marketing methods such as word-of-mouth and television advertismensts are not out, though. Rather, the workload of marketers have dramatically increased.
In this blog, we will discuss in detail what kind of problems do the modern-day marketers face with special reference to the UAE’s business industry. Furthermore, we will also discover some potential solutions and tips and tricks to deal with these problems. So, let’s start the discussion-
Role of Marketing in a Business: A Quick Look
As the marketing process has evolved over time, let’s quickly sum up the role of marketing in the current scenarios-
#1 Building A Trustworthy Brand Image
Today, competition is really tough. The population is growing at a constant speed along with the growth in number of startups and businesses. According to the Ministry of Economy, UAE, by 2022, the total number of companies in the UAE was 558 thousand.
Moreover, the government of the UAE aims to reach 1 million companies by 2030 as part of its Fifty Economic Plan. Resultantly, various aspiring entrepreneurs are rushing to start their businesses. As a result, the competition is really tough.
Therefore, establishing a unique and trustworthy brand image in the UAE to surpass the competitors become a necessity.
#2 Helping the Brand Name Get Noticed
In the era ruled by the Google, today everything is available on the internet. The potential consumers rely on the Google Search Engine Result Pages (SERPs) for finding relevant products and services.
When the Google SERP is loaded with trillion bytes of data, it becomes difficult to ‘get noticed’. However, a digital marketing team will remain responsible to use the best SEO-practices to bring your brand name on the top of the SERPs.
#3 Figuring Out What Customers Want
The shift from the electronic media to the online marketing has some positive impact too. Today, with the help of various consumer behaviour tracking tools like Google Analytics, a marketer can study website and app users’ behaviour. Data metrics like-
- What product and service pages get the most visits?
- Which product is purchased the most?
- What are the lowest bought products?
- Studying the cart abandonment patterns
- Most ‘clicked’ CTAs, and least ‘clicked’ CTAs
- At what particular price, a particular user is more likely to make a purchase
- During what ‘seasons’ most purchases happen etc.
Become just a few clicks away. Moreover, these tracking tools also provides complete Reporting Automation and visualise hard to consume textual and numeric data to easy to understand graphical and diagrammatic reports.
This way, understanding consumer behaviour and demand forecasting become much easier with the technology. So, a modern-day marketer has to be proficient in using such software tools and suggest what the consumer actually wants.
#4 Advising on, Reporting about & Planning for Product Development or Enhancement
Gone are the days when a marketer had to just write advertisement scripts. That way, marketing was ‘limited’ to ‘transmission’, that is one-way communication.
But in the present-day scenarios, as a marketer also requires ‘visionary’ capabilities. In the previous point, we mentioned that a marketer would need to ‘figure out’ what a consumer actually wants. But, the job of the marketer will not end here!
Next, the marketer would also need to advise the business about product development, enhancement, and service updates. Additionally, a business will also need to show confidence, approval, and acceptance towards the suggestions the marketer or the marketing team extends.
#5 Helping the Product & Services Get Noticed
Once, a business establishes its ‘brand’ name, now the marketing team will need to focus on each of its ‘products and services’. For the same kind of products and services, a user will have uncountable number of ‘options’.
Amidst such conditions, positioning own products and services by distinguishing them significantly from the existing ‘options’ or ‘competitors’ will be the next job.
If you are marketing FMCG products, television commercials, YouTube vidoe ads, Insta Reel Ads, and TikTok ads with influencer marketing may work.
However, remember, if selling ‘online’ through eCommerce platforms, only proper Product Page Optimisation with relevant keywords, product descritpitons, and high definition product photography will work. So, helping a product get noticed will be a hard nut to crack.
The same goes with the case of promoting ‘services’. If working for a service-based firm, the marketer’s job will be even tougher. Because, he/she will have to deal with the Google SERPs directly, which is 100x more competition.
#6 Driving Sales Through Conversion with Compelling Content
As stated earlier, now a marketer is no longer just an ‘advertiser’. So, just displaying ‘advertisements’ is not sufficient anymore.
Rather, as a marketer, one needs to drive sales and convert the website and app visitors into ‘buyers’ with engaging content marketing strategies.
Position a brand and its products such that the target audience finds the brand and its products both reliable as well as better from other alternatives is a necessity.
#7 Keeping Customers Hooked & Maintaining Brand Loyalty
Even if a marketer drives conversions, the task does not end here as well. But, maintaining brand loyalty in the eCommerce and digital scenarios become another responsibility. However, thanks to online communication tools like WhatsApp and Email.
It is not that tough to keep consumers hooked to your brand, if you are proficient with the WhatsApp and Email marketing. Additionally, a robust and engaging social media marketing strategy will also work.
However, one thing every business must always remember is that only ‘great quality’ product and services at a ‘reasonable’ price can attract brand loyalty. No matter how great a marketer is, if the consumers do not find the product and services worth buying again, nothing can change their mind!
But, a marketer has to make sure in this case that he/she must not make fake claims and promises. Rather, a great marketer is that who can ‘identify’ the ‘best’ qualities of a product and help the brand overcome its ‘shortcomings’.
The Modern-Day Marketing & Its Challenges
As it must be clear from the discussion above that businesses now co-exist in brick-and-mortar form and a virtual form. Therefore, the marketing has also expanded its horizons. Now in addition to traditional marketing, new methods of digital marketing also pose new forms of challenges for the marketing team. These include-
#1 Shift from Electronic Media to Internet Marketing
Now the marketers are no longer just advertisers. So, generating a fancy video advertisement is no longer enough. Rather, winning over the world of internet marketing brings new challenges. Say, for example-
- Staying up-to-date with the ever changing Google Algorithms for SEO and Content quality.
- Generating authentic and plagiarism-free ad copies without any AI influences.
- Strictly monitoring the content and SEO strategies of the competitors to staying ahead of them always.
- Maintaining a high spend budget for high-quality backlinks, guestpost, and influencer marketing.
- Handling technical errors and troubleshoot occasionally.
#2 One-on-One with Google Algorithms
Remember that Google algorithms are constantly changing and updating. If today a website ranks high on the SERPs, tomorrow after certain updates it might slip down anywhere.
Did you know that when Google Core Updates March 2024 rolled out and implemented, over 800 high ranking websites were de-indexed by Google. The underlying reason was detection of AI-generated content on these websites.
Sometimes, some SEO experts also use some unfair SEO practices like Clickbots, Hidden text, Cloaking, keyword stuffing, article spinning etc. to boost their rankign instantly.
But, the Google is smarter now to identify these unfair practices and it promotes only white-label SEO activities.
This too, has enhanced the competition for the marketers! No hacks will work now on 😏.
#3 Vast Data Handling & Management
Getting great traffic in-store or online is great but equally hectic. However, less or negligible traffic is equally troublesome for a marketer.
Huger traffic and small or no traffic is like being between the devil and the sea for a marketer.
However, when when the business is bombarded with visitors (in-store or online), the marketers have to stay active.
They need to focus on metrics like product popularity, ‘seasonal effects’, pricing strategies and more. Like we discussed in the section #3 Figuring Out What Customers Want above.
Collecting and analysing such user data is crucial for the business and its marketers. Handling such vast consumer data becomes another daunting challenge.
Especially, if the business is depending fully upon manual practices of consumer data collection and analysis, the workload shoots up like crazy.
#4 Requirement of Robust Content Creation & Posting
To stay ahead of the competitors, marketers need to plan engaging and SEO-friendly content and ad copies like-
- Blog posts
- Articles
- Images and Videos for Social Media Marketing
- Press Releases
- Case Studies
- Podcasts
- YouTube Videos
- Web Pages
- Landing Pages
For digital marketing. Additionally, as discussed above, digital marketing is just ‘additional’ and does not replace tradition marketing.
Therefore, newspaper ads, magazine article submission, offline press releases, and business print materials like portfolio, catalogues etc. also need attention. This increases the workload of the marketing team dramatically.
#5 Managing the Content Calendar
Content generation is just one challenge followed by the challenge of posting the right content on the right platform at the right time! It not only sounds hectic, rather it is hectic indeed. To sort this issue, digital marketing teams maintain content calenders.
A content calender provides comprehensive information on the type of content, its topic, relevant platform, and date of posting. Content calendars eliminate chaos.
In simple words, a content calender in marketing industry is just like time-table in the school life.
But suppose, what if the employee responsible for conten posting and promotion goes on a vacation for a few days? Another challenge spotted.
#6 Fighting Resultant Fatigue
So, basically the workload of the marketing teams have increased in a dramatic way. Such bulk workload results in fatigue.
Humans minds and bodies are subject to tiredness. And when humans get tired at work, the tendencies to err become higher.
The feelings of burn out, job change, career insecurities, monotony etc. increase in the marketers with such heavy workloads.
For a business, this condition poses further challenges in maintaining competitive pays and keeping the employees motivated.
#7 Overcoming ‘Rich’ Competitors
Furthermore, marketing on the internet is not quite budget-friendly. Running Google Ads, Meta Ads, posting blogs, PRs, and articles on the dignified platforms can incur a monthly marketing budget of more than 100,000 AED if marketing aggressively.
Under such circumstances, if a business is small or during its emerging phase, then maintaining enough marketing budget is a challenge.
However, some established competitors with strong funding might have a great marketing budget.
Such business can afford marketing on the top-notch content posting platforms. Eventually, automatically marketing and performing ‘better’ on the SERPs.
For the SMEs, it becomes a hideous task to distribute the limited funds judiciously between the marketing employees (salaries and perks) and the ad budget.
Marketing Automation Software Solutions: An Emerging Trend in the UAE
Business marketing challenges are daunting and potential termite for the mental health, work efficiency, productivity, and emotional well-being of the marketers and also for the brand name of the concerned business.
However, no problem in this world lacks a relevant solution. We just need to identify what solution suits us the best. Alternatively, if no solution exists, some brainstorming can help ‘innovation’ of unique solutions.
Marketing automation software tools are an emergin trend in the UAE’s business industry. These tools are gaining popularity very rapidly in the Dubai and Abu Dhabi’s markets where the maximum of the SMEs exist. So, let’s understand what are these tools and how they help marketers in the prevailing scenarios-
What Does a Marketing Automation Solution Do?
A marketing automation solution, as the name might suggest, ‘automate’ various marketing processes and reduce the burden of the marketing team. These marketing processes or tasks may include the following-
Data Collection, Analysis & Reporting
Marketing automation tools can monitor the traffic on the websites and mobile applications of a business. Using Artificial Intelligence (AI), these tools can monitor the behavioural patterns of the visitors and analyses the collected data. In fact, these tools are so proficient that they can even-
✅ Predict product demands
✅ Provide constructive feedback
✅ Automate reporting system
✅ Forecast Trends
✅ Visualize data into easy to consume diagrams
Competitor Research
A digital marketing automation software can also undertake competitor research and free the marketers of the responsibility of manually tracking competitor’s strategies. The software can-
✅ Track competitors’ content strategy
✅ Organic and Paid Keywords Ranking on the Google SERP
✅ Track Their Backlinks
✅ Compare your website or app’s performance
✅ Offer improvement suggestions (AI-driven)
Customer Behaviour Tracking
Furthermore, marketing automation tools can also track customer behaviour and collect insightful marketing campaign metrics like-
✅ Impressions
✅ Clicks
✅ Visits
✅ Session Duration
✅ Bounce Rates
✅ Watch Time (Video Ads)
✅ Downloads
The marketers can utilise this data in strategy formulation and identifying the key problem areas.
Target Audience Segmentation
Your target audience have sub-divisions or groups based on their demographics (age, sex, income, culture, etc.), location and psychometrics (interest, beliefs, lifestyle etc.).
When you market right products with right content strategies personalised to audience segments, the chances of conversions increase by 40%.
Suppose showing a in-app luxury product ads to low income groups vs. formulating a market strategies based on segmentation.
With automation software tools, you can manipulate ads on all platforms and showcase ‘relevant’ ads to the ‘relevant’ audience. When the reach is right, the tendencies of conversion will increase by 40-50%. The conversion rates can increase by 10-25% this way.
Content Calendar Generation
Did you know that you can also leverage an AI-driven automation tool for content planning and calendar generation? If you are clear about the topics and their relevant platforms, just add the data to the content calendar software and it will auto-create a suitable content calender for you.
It will save your time in planning content frequency and dates of posting. It will save a great deal of time and marketing efforts for the marketers. Hootsuite and Trello are one of most popular tools.
Auto-Content Scheduling for Social Media & Blog Posts
Social media or blog posting, you can also automate content scheduling as per the planned calender.
A automated social media marketing software can help you scheduling the content as per the calender. This eliminates chaos and fatigue to a great extent.
Additionally, the business may enjoy independent and uninterrupted content posting and drive better results from its marketing campaign.
Drip Campaign Automation
Marketing and ad campaigns designed to nurture leads are drip campaigns. In drip campaigns a marketer nurtures leads by regularly sending marketing messages like SMS, WhatsApp texts, and Emails so that the buyer does not lose interest soon.
We can also count ‘push notifications’ as part of drip campaign. Clearly, no one is so attentive to keep on texting the leads that did not convert yet. Therefore, it is always better to automate drip campaigns with automation software products.
Email Marketing Automation
However, Email marketing is not much popular in our UAE as people believe in ‘personalised’ relations here. But the importance of email marketing is not worth neglecting for businesses that eye for international expansion.
So, email marketing automation software is also a popular type to handle email marketing campaigns. The users can upload the personalized content for email, and the software tool will shoot the emails at set timings automatically.
WhatsApp Marketing Automation
Likewise, a marketing automation tool may also handle WhatsApp texts, schedule messages, auto-reply, and handle most of the chat process with the help of AI. Suppose a customer needs to raise a query or make a complaint outside business hours.
You can connect the WhatsApp marketing automation tool with the CRM. The software will automatically instruct the CRM to raise a ticket.
When you sync the CRM and marketing automation software together, you can reduce 90% of the manual work and increase work efficiency and accuracy by 50%.
These tools will also remind the support team to offer personalised assistance through a call. This way, your business can work 24/7 effortlessly without having to invest in additional human resources.
SMS Campaign Automation
Similarly, businesses can automate SMS marketing campaigns, such as email and WhatsApp marketing. Apart from scheduling SMSes, some marketing automation tools can also generate quirky message content personalized to the receiver.
If a business utilises good quality content-generating marketing automation software, it can use AI-generated content for Email, SMS, and WhatsApp marketing campaigns. This type of content does not need to be SEO-friendly as they are not intended to rank on the Google SERPs.
Rather, the SMS, Email, and WhatsApp texts must be user-friendly and personalised. AI can do that much for you. So, use message automation software products without any hesitation.
Lead Generation
The best Marketing automation software can also help a business generate leads. At the one hand, drip campaign automation helps convert a cold lead to a hot lead.
On the other hand, these software tools also assign lead scores and regularly monitor the scores based on leads’ activities on the websites and mobile apps.
For example, it may be the number of visits, the number of visits to a particular product or service page, time spent on certain pages, add-to-cart activities, cart abandonment, etc.
As soon as a lead score hits a particular score, the software will notify your sales team that the lead is now a hot lead!
Ad Retargeting
The AI is not subject to fatigue. Therefore, the automation tool will never tire of retargeting ads.
Be it drip campaigns or persuading existing consumers to buy more with special offers, retargeting ads to relevant customers also become easier with automation tools.
Campaign A/B Testing
Furthermore, if a marketer needs to run an A/B test for a campaign, some automation software products can also analyse the data and offer relevant feedback and suggestions.
The software tool can present visualized A/B testing reports and help the marketer make informed decisions.
So, basically, marketing automation software products can reduce almost 90% of the workload of the marketers and sales executives.
Best Marketing Automation Software Solutions Available in the UAE At Present
If you have reached this far in this mega blog, we are sure you must also be wondering what marketing automation tools you may avail for your business? Well, currently, the UAE has no popular in-house marketing automation software tool in spite of high demand.
However, international SaaS-based marketing automation tools are quite popular here. The top 5 automation tools in the UAE are as follows:
#1 HubSpot
Originated in the USA in the year 2006, HubSpot holds a popular position as on of the best marketing automation platforms in the UAE at present. HubSpot has the following features for marketing automation:
☑️Automoted Email Campaigns
☑️Lead Nurturing
☑️Social Media Management
☑️Data Analytics & Reporting Automation
☑️CRM Integration
#2 Mailchimp
Established in the year 2001 and headquartered in the USA, MailChimp is seen as the best email marketing platform in the UAE. It offers the following automation features-
☑️Email Marketing Campaign Complete Automation
☑️Content Generation
☑️Lead Nurturing
☑️Target Audience Segmentaion & Personalising Campaigns
☑️A/B Testing, Analytics & Reporting Automation
#3 ActiveCampaign
ActiveCampaign is another advanced marketing automation tool in the UAE. Established in 2003, ActiveCampaign also comes from the USA. In comparison to other tools, ActiveCampaign gives advanced automation features like-
☑️ Email Marketing Campaign (Complete Automation)
☑️ SMS Marketing
☑️ CRM Integration
☑️ Lead Scoring and Nurturing
☑️ Website Tracking & Reporting (Inc. Event Tracking)
#4 Zoho CRM
Zoho CRM is a popular marketing automation CRM from India in the UAE. Established in the year 1996, Zoho is the primary choice of SMEs in the UAE. In comparison to other US-originated CRMs, Zoho offers better pricing plans due to its Indian origin.
The automation features that Zoho offers include-
☑️ Email Marketing Automation
☑️ Social Media Marketing Automation
☑️ Workflow Automation
☑️ Lead Management
☑️ Analytics & Reporting Automation
#5 Salesforce
The final name on our list of best marketing automation tools is Salesforce. It is a large enterprise-scale software product that originated in the USA and was established in the year 1999.
Salesforce is a compatible choice for large-scale businesses looking for the following marketing automation functions-
☑️ Email Marketing Automation
☑️ Lead Nurturing & Scoring
☑️ Complete Campaign Management
☑️ Social Media Marketing Automation
☑️ Data Analytics (Advanced Level)
The UAE-based SMEs and even large enterprises are dependent upon these subscription-based automation tools made in the USA, mainly.
However, the considered quite effective, these automation tools have their own pros and cons. Considering the pros, we can enlist the following-
Pros of Off-The Shelf Products
☑️ Various Subscription Plans: These tools offer different subscription plans, and the cost rises with an increase in the number of users. So, the user may choose a plan as per his/her convenience.
☑️ Less Workload on the Team: These automation tools are capable of handling most of the manual tasks like tracking, reporting, data visualization, scheduling, and even competitor analysis. This way, they reduce team’s workload and let them focus on-
☑️ Helps in Making Informed Decisions: When the team has all the required data in hand with due accuracy, they can divert their energies and skills towards decision making. With accurate and well-presented data, the team can make more informed decisions.
☑️ Faster Work, More Work: While human minds are subject to fatigue and slower in comparison to AI, calculative and research work takes a lot of time for them. On the contrary, AI-driven marketing tools give insightful data within a few seconds. So, the team may get the resources faster and work more.
☑️ A Suitable Plan for All Scale Businesses: These tools have flexible subscription plans based on the user size. So, small or large, an organization can choose a subscription plan according to its membership size.
☑️ Leveraging Cloud Computing: Additionally, the above digital marketing automation tools do not require heavy installations on a device. Rather, all are Cloud-based software solutions and work on the SaaS (Software as a Service) model. So, an organization can access all automation features over the browser with a simple login.
But These Marketing Automation Tools Have Their Own Challenges
However, the benefits of marketing automation software solutions are universally renowned and constant. But, if we consider the ‘specific’ problems of the UAE, certainly these software tools have some loopholes.
The UAE is a rapidly modernizing and urbanizing country. But it has reverence for its traditional roots. The UAE is modernized but not ‘westernized’ yet. Therefore, people of the UAE still prefer to stay within the boundaries of their cultural heritage and moral values.
So, specifically, these western tools (Zoho be an exception that comes from India), sometimes do not satisfy the taste of the UAE. Small to Large entrepreneurs face problems like-
Communication Barriers
Did you know that, except for Salesforce, none of these marketing automation software businesses (again, except Zoho) have an Arabic support team?
That means if you face any software glitch, you will have to connect with a Native American team. You will need to discuss the query in American English only.
However, the education system of the UAE is very strong, and all the Emiratis are proficient in the English language in the present-day scenario. But understanding native-level English with an American accent might create issues for your team.
No Physical Presence in the UAE
Moreover, except for Salesforce, none of these marketing automation software businesses have a physical presence in the UAE. So, you can’t even visit their branch if you need any support in person.
Due to time zone differences between the USA, communication through phone calls might not even be convenient all the time.
Complex User Interface
User Interface, that is, the app’s design and layout, might sometimes be complex to understand. Say, for example-
- Typography/Text Direction: We prefer Right-to-Left (RTL) App layouts. Other countries have a Left-to-Right (LTR) layout.
- So, the apps and software made in other countries give us a cultural shock right from the beginning, and we need to adapt ourselves accordingly.
- Iconography: We prefer icons that are more localized, religious, and cultural.
- Our app icons give special space to the Moon, Stars, Mosques and vibrant colours like emerald green and golden. So, that cultural touch is always missing in these Western tools.
So, the international UI might not be ‘acceptable’ due to our conditioning and social setup.
Technical Set Up
However, the UAE is transforming digitally at a fast pace, but still some of our small and medium enterprise entrepreneurs are not tech-savvy enough.
On the contrary, these marketing automation software tools would initially require technical setup. So if you do not have an in-house IT team, you might suffer later.
Non-Tailored Solution
However, these ready-to-use or off-the-shelf automation tools provide scalable plans. That is, you can pick a plan as per your organizational scale and number of users. But, what about the features?
Your organization might need a specific set of features for a specific number of users. But the existing software products have their own ‘customised’ packages, tailored to their convenience.
As you can see in the discussion above, not a single software provides an all-in-one solution. While one specializes in email marketing automation, others might specialize in SMS marketing or social media marketing automation.
So, are you going to buy and integrate multiple subscriptions? Isn’t that increasing the cost of operation along with complexity?
Loopholes in Cybersecurity
Moreover, third-party tools always have loopholes in cybersecurity due to their universal and open exposure. When so many businesses use third-party automation tools, these third-party tools become a treasure of business data.
This way, these platform become target of various cybercrimals very easily. The cybercriminals keep on spying on them. Eventually, the chances of data theft, security breaches, and phishing attacks are really high.
Moreover, by adopting these third-party tool, you are already sharing your sensitive business data and your consumers’ sensitive data like sensitive passwords, demographic information, geographic location and more. Which is not really a good practice.
Recurring Costs
Furthermore, subscription-based tools are a recurring expenditure for a business. A business therefore, pays lifelong fee. And on an average for a Medium to Large scale enterprise, a fully efficient marketing automation software that automates most of the tasks can cost between AED 7,500 and AED 20,000.
However, the minimum plans might start at a cost as low as AED 40, but it will not be suitable for any established business or even a startup with 10-15 people. After a couple of days or months, you will end up upgrading the plan to the higher package.
Better Alternative: Custom Marketing Automation Software Development
While counting the stars, some businesses actually lose the Moon. A tailored marketing automation software developed by a custom software development company in UAE can be a much better alternative to these third-party not-so-user-friendly tools.
Some entrepreneurs are either not aware of exclusive software development or the development costs scare them away.
What is A Custom Software?
A custom software is an exclusive software tool designed and developed exclusively for a particular business. Suppose, if you are having a digital marketing agency and you need an exclusive, in-house marketing automation software that focuses on certain business tasks of your choice. Then, you can get your own software product developed by a custom software development company.
Can I Get A Custom Marketing Automation Software in the UAE?
Yes, you can have an exclusive marketing automation software for your business. You just need to approach a reliable custom software development company that keenly listens to your business process automation needs and provides a tailored solution.
With a custom marketing software, you will not have to pay recurring subscriptions to international businesses. Furthermore, you can have a more simplified and localised user experience with these software tools.
Key Benefits of Custom Marketing Automation Software Solutions
The overall benefits of having a personal marketing automation software for business can be enlisted as below:
Arabic Language Support
In case of a customised software product, you can ask the software engineer to code the product such that it offers Arabic language support. A software engineer knows how to provide Arabic language support and even Right-to-Left typography support.
Simple User Interface
With RTL typography, you get one step closer to simplifying the UI. Furthermore, in case of custom software development, you are on the driver seat and you tell the team of developers what features, functions, and UI UX design to incorporate in your product. This way, understanding the UI becomes easier for you.
Exclusivity of Tech Stack: Web App | SaaS | Mobile App
Additionally, while all other off-the-shefl marketing automation tools are SaaS-based, you can choose the type as per your convenience in custom development. You can get a software product in the form of web app, SaaS, mobile app, or desktop app-whatever suits your convenience.
More Cyber Security
As no third party is involved between you and your customers, the data remains strongly protected between the two parties. No American company accesses your sensitive data this way. Also, chances of cyber attacks are minimised by 90%.
Tailored Features
Like discussed earlier, none of the off-the-shelf marketing automation software provides all-in-one place solution. But, when you get an exclusive software for your business, you can bring all forms of automation at place. Deciding on the Features and Functions remain in your hands.
Business Branding
Moreover, you also get the brand image of your own business on these software products. This way, you get an opportunity to keep your employees psychologically aware of your brand all the time. Additionally, these software are not waste of money at all.
Suppose, even if you shut down your business and retire, the software products do not go in vain. You can sell this product to some other business and make money.
Or just suppose, a little bit of software re-engineering and you can become an Arabic Hubspot! Hope you got the point.
One-Time Investment
These software products are one-time investment for your business. Afterall, 100% ownership of something is always better than paying monthly subscriptions. There will be no recurring cost after getting a custom marketing automation software. So, once you complete the purchase, you will be having a free marketing automation software for business!
Scalable Solutions
The best part about the custom software development companies of the UAE is that now they are focusing on th MVP development process (Minimum Viable Product Development). So, if you are a small startup with limited fund right now. No worries!
Just go for an MVP software for marketing process automation. You will always have the opportunity to scale up the software capabilities with business growth and expansion.
Can There Be Any Disadvantage of Custom Marketing Software?
Yes, all coins have two aspects and so have the custom marketing automation software development. However, custom software do not have some major disadvantages, but to list some anecdotal ones, they may be as below-
High Development Cost
The custom marketing automation software development cost in the UAE may range between AED 25,000 and AED 120,000 depending upon features, functions, software complexity, and UI UX design.
The Hack
But, you can optimise the cost and keep it under control by avoiding fancy UI/UX full animations. Just choose the basic UI UX and focus more on functionality and a glitchfree performance.
Long Wait Period
A custom marketing software development team may take 3 months to 12 months to fully develop, test, and deploy the software application. To calculate the exact cost, discussion the project requirement is necessary.
The Hack
You can ask the developmen team to utilise the iterative approach of development in which the team continuously adds features in continuous cycles. So, this way, some part of the software might become usable earlier.
Need for Continuous Support & Maintenace
Additionally, as you need to scale up the software with your growth and expansion, you will also require continuous support and maintenance for the software. Especially, in case of troubleshooting.
The Hack
Choose an experienced software development company that has an in-house technical support team. You can always interview a company before handing over the project to them.
Final Note: Which Marketing Automation Software is the Best?
Embracing marketing automation software products can help your marketing team boost their efficiency and handle big data in a smarter-way.
However, out of various available options, which marketing automation software is fit for your business depends upon your business size, scale, processes, your automation requirements and of course the budget.
A business in the UAE will always have off-the-shelf software products made in the USA. However, their hefty monthly subscription is subject to affordability and feasibility.
Additionally, choosing exclusive custom software development services can prove an even better choice for a business. But, you will need to make a one-time investment and wait for a longer period to start.
So, choose an automation techniques as per your convenience and budget and get ready to market better!
